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Feb 27, 20231 min read

Book Review: Contagious: Why Things Catch On by Jonah Berger

"Contagious: Why Things Catch On" is a fascinating and insightful book written by Jonah Berger, a professor of marketing at the Wharton...

Feb 17, 20232 min read

"The Art of War" - A Timeless Classic for Business and Life

"The Art of War" by Sun Tzu is a timeless classic that has been read and studied for centuries. Despite being a book on military...

Feb 16, 20232 min read

Understanding the Art of Persuasion: A Review of Edward Bernays' 'Propaganda

In today's world, we are bombarded with information and messaging from all directions. With so much noise, how do certain ideas and...