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In the intricate world of business, managing its various facets can sometimes be likened to managing the complex systems within the human...

For years, Milo has been a popular drink among Sri Lankan consumers, especially among children and teenagers who see it as a nutritious...

I am often asked by my clients about the best advertising channels to use for their businesses. While there is no one-size-fits-all...

Advertising is the practice of promoting products or services through various channels such as TV, radio, social media, and print media....

In the fast-paced world of business, decisions must often be made quickly and with limited information. While data analysis and rational...

The rivalry between McDonald's and Burger King is one of the most well-known brand wars in history. Both fast-food chains have been...

Burger King and McDonald's are two of the biggest fast-food chains in the world, and their rivalry has been well-documented over the...

In the 1960s, former NHL player Tim Horton had a dream of creating a coffee and doughnut shop that would become a staple in Canadian...

In the world of business and entrepreneurship, there are always going to be stories that seem too good to be true. The Million-Dollar...

In the 1950s, General Mills introduced a revolutionary product under the famous Betty Crocker brand. Cake mixes that included all the dry...

In 2016, a Japanese comedian and musician named Piko-Taro released a song called "Pen-Pineapple-Apple-Pen" (PPAP). The song was just over...

In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...

In 2014, the ALS Association faced a big challenge. They needed to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a...

In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...

In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...

In 1993, the California Milk Processor Board launched a new advertising campaign aimed at increasing milk consumption in California. The...

In the world of marketing, Edward Bernays is a legendary figure. Known as the "father of public relations," he was a pioneer in using...

In recent years, we've seen a significant shift in the way that brands approach public relations. Rather than relying solely on...

The relationship between public relations (PR) and marketing is often a subject of debate. Both fields are essential for any business or...

The "Torch of Freedom" campaign was a highly successful marketing campaign for cigarettes that ran from the late 1940s through the early...