SCMPB: The Business Anatomy
In the intricate world of business, managing its various facets can sometimes be likened to managing the complex systems within the human...
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Rimzan Zackeriya
Mar 19, 20233 min read
Lessons from Nestle's Response to the MILO Sugar Content Issue in Sri Lanka
For years, Milo has been a popular drink among Sri Lankan consumers, especially among children and teenagers who see it as a nutritious...
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Rimzan Zackeriya
Mar 16, 20232 min read
Choosing the Right Advertising Channels for Your Business
I am often asked by my clients about the best advertising channels to use for their businesses. While there is no one-size-fits-all...
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Rimzan Zackeriya
Mar 16, 20232 min read
The Importance of Advertising for Business Growth
Advertising is the practice of promoting products or services through various channels such as TV, radio, social media, and print media....
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Rimzan Zackeriya
Mar 13, 20233 min read
Trusting Your Gut - The Pros and Cons of Gut Instinct-Based Decision Making in Business
In the fast-paced world of business, decisions must often be made quickly and with limited information. While data analysis and rational...
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Rimzan Zackeriya
Mar 2, 20232 min read
The Marketing Battle Royale: McDonald's vs Burger King
The rivalry between McDonald's and Burger King is one of the most well-known brand wars in history. Both fast-food chains have been...
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Rimzan Zackeriya
Mar 2, 20232 min read
Flame-Grilled Sass: Burger King's Hilarious Halloween Prank on McDonald's
Burger King and McDonald's are two of the biggest fast-food chains in the world, and their rivalry has been well-documented over the...
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Rimzan Zackeriya
Mar 1, 20232 min read
Tim Hortons From a Dream to a Coffee Empire
In the 1960s, former NHL player Tim Horton had a dream of creating a coffee and doughnut shop that would become a staple in Canadian...
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Rimzan Zackeriya
Mar 1, 20232 min read
The Million-Dollar Homepage: A Simple Idea That Made a Million Dollars
In the world of business and entrepreneurship, there are always going to be stories that seem too good to be true. The Million-Dollar...
3 views1 comment
Rimzan Zackeriya
Mar 1, 20232 min read
The Power of Subtraction What Betty Crocker's Egg Teaches Us About Consumer Psychology
In the 1950s, General Mills introduced a revolutionary product under the famous Betty Crocker brand. Cake mixes that included all the dry...
2 views1 comment
Rimzan Zackeriya
Feb 27, 20232 min read
The Surprising Marketing Success Story of PPAP
In 2016, a Japanese comedian and musician named Piko-Taro released a song called "Pen-Pineapple-Apple-Pen" (PPAP). The song was just over...
3 views1 comment
Rimzan Zackeriya
Feb 27, 20232 min read
"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level
In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...
3 views1 comment
Rimzan Zackeriya
Feb 27, 20232 min read
Challenging Convention How the 'Ice Bucket Challenge' Became a Viral Sensation and Transformed ALS
In 2014, the ALS Association faced a big challenge. They needed to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a...
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Rimzan Zackeriya
Feb 27, 20232 min read
Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity
In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...
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Rimzan Zackeriya
Feb 27, 20232 min read
"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia
In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...
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Rimzan Zackeriya
Feb 24, 20232 min read
"Got Milk?": How a Celebrity-Endorsed Campaign Changed Milk Consumption in California.
In 1993, the California Milk Processor Board launched a new advertising campaign aimed at increasing milk consumption in California. The...
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Rimzan Zackeriya
Feb 21, 20232 min read
How Edward Bernays Convinced America to Eat Bacon for BreakfastLessons in Marketing and Storytelling
In the world of marketing, Edward Bernays is a legendary figure. Known as the "father of public relations," he was a pioneer in using...
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Rimzan Zackeriya
Feb 21, 20232 min read
The Rise of Purpose-Driven Storytelling in PR
In recent years, we've seen a significant shift in the way that brands approach public relations. Rather than relying solely on...
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Rimzan Zackeriya
Feb 17, 20232 min read
"Which Came First: PR or Marketing? Exploring the Relationship Between Two Key Business Functions"
The relationship between public relations (PR) and marketing is often a subject of debate. Both fields are essential for any business or...
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Rimzan Zackeriya
Feb 17, 20232 min read
"Torch of Freedom" campaign and how it used psychoanalysis to achieve success.
The "Torch of Freedom" campaign was a highly successful marketing campaign for cigarettes that ran from the late 1940s through the early...
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