The Behavioral Economics of Debt Recovery in Business
In the world of business, the importance of debt recovery cannot be overstated. Managing unpaid debts is a crucial aspect of financial...
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Rimzan Zackeriya
Sep 26, 20234 min read
SCMPB: The Business Anatomy
In the intricate world of business, managing its various facets can sometimes be likened to managing the complex systems within the human...
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Rimzan Zackeriya
Mar 19, 20233 min read
Lessons from Nestle's Response to the MILO Sugar Content Issue in Sri Lanka
For years, Milo has been a popular drink among Sri Lankan consumers, especially among children and teenagers who see it as a nutritious...
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Rimzan Zackeriya
Mar 16, 20232 min read
The Psychology of Coca-Cola's Smile Campaign
The Coca-Cola Smile Campaign has been an incredibly successful advertising campaign for many reasons, but one key aspect is its ability...
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Rimzan Zackeriya
Mar 16, 20232 min read
The Importance of Advertising for Business Growth
Advertising is the practice of promoting products or services through various channels such as TV, radio, social media, and print media....
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Rimzan Zackeriya
Mar 13, 20233 min read
Trusting Your Gut - The Pros and Cons of Gut Instinct-Based Decision Making in Business
In the fast-paced world of business, decisions must often be made quickly and with limited information. While data analysis and rational...
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Rimzan Zackeriya
Mar 11, 20232 min read
The Power of Data Analytics How it Drives Business Growth
I can confidently say that data analytics is essential for businesses to make informed decisions and drive growth. In today's fast-paced...
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Rimzan Zackeriya
Mar 11, 20232 min read
The Power of Consistency in Business Why it Matters and How to Achieve It
Consistency is the foundation upon which all successful businesses are built. Consistency means delivering the same level of quality,...
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Rimzan Zackeriya
Mar 8, 20232 min read
From A.R. Rahman to Apple: How Small Spaces Spawned Big Success
The idea of starting a business in your backyard or garage might seem like a far-fetched dream, but the truth is that many successful...
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Rimzan Zackeriya
Mar 3, 20232 min read
The Lessons We Can Learn From Geese, Achieving Success Through Teamwork
Teamwork is an essential aspect of achieving success in any organization. When individuals come together with a common goal, they can...
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Rimzan Zackeriya
Mar 1, 20232 min read
Tim Hortons From a Dream to a Coffee Empire
In the 1960s, former NHL player Tim Horton had a dream of creating a coffee and doughnut shop that would become a staple in Canadian...
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Rimzan Zackeriya
Mar 1, 20232 min read
The Million-Dollar Homepage: A Simple Idea That Made a Million Dollars
In the world of business and entrepreneurship, there are always going to be stories that seem too good to be true. The Million-Dollar...
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Rimzan Zackeriya
Mar 1, 20232 min read
The Power of Subtraction What Betty Crocker's Egg Teaches Us About Consumer Psychology
In the 1950s, General Mills introduced a revolutionary product under the famous Betty Crocker brand. Cake mixes that included all the dry...
2 views1 comment
Rimzan Zackeriya
Feb 27, 20232 min read
The Power of Group Dynamics and Social Influence.5 Monkeys Experiment
The 5 monkeys experiment is a classic and often cited study in the field of psychology that highlights the power of group dynamics and...
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Rimzan Zackeriya
Feb 22, 20232 min read
How Fragrances Influence Consumer Behavior
From perfumes to room sprays, fragrances have the power to evoke emotions and memories. They can make us feel happy, relaxed, and...
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Rimzan Zackeriya
Feb 17, 20232 min read
Why Reading is Important: A Comprehensive Guide for Everyone
Reading is an activity that many people do for entertainment or to gain knowledge. It's a great way to relax and unwind after a long day,...
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