Yohani Crafting a Harmonious Brand Symphony
In the ever-evolving realm of the music industry, where voices strive to be heard, Yohani Diloka de Silva, popularly known as Yohani, has...
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Rimzan Zackeriya
Oct 13, 20232 min read
Emotional Intelligence in Marketing A Path to Unparalleled Success
In the fast-paced world of marketing, success isn't solely reliant on understanding analytics, trends, and consumer behavior. While these...
4 views0 comments
Rimzan Zackeriya
Oct 4, 20232 min read
How Dropping 600 Pounds of Ice Melted Hearts and Accounts
In the world of fierce competition among online payment platforms, one startup decided to make a big splash - quite literally. WePay, a...
2 views0 comments
Rimzan Zackeriya
Oct 3, 20232 min read
A/B Testing Demystified Boost Your Marketing with Data-Backed Decisions
Do you ever wonder how companies like Amazon, Netflix, or Spotify seem to know exactly what you want? It's not magic; it's a method...
6 views0 comments
Rimzan Zackeriya
Sep 26, 20234 min read
SCMPB: The Business Anatomy
In the intricate world of business, managing its various facets can sometimes be likened to managing the complex systems within the human...
4 views0 comments
Rimzan Zackeriya
Mar 27, 20232 min read
Rent-a-Chicken: The Unconventional Marketing Campaign That Laid Fresh Eggs
One campaign that caught my attention was the "Rent-a-Chicken" campaign launched by a farm in the United States. At first, the idea of...
3 views0 comments
Rimzan Zackeriya
Mar 16, 20232 min read
The Psychology of Coca-Cola's Smile Campaign
The Coca-Cola Smile Campaign has been an incredibly successful advertising campaign for many reasons, but one key aspect is its ability...
4 views0 comments
Rimzan Zackeriya
Mar 16, 20232 min read
Spreading Happiness with Coca-Cola: A Look at the Successful Smile Campaign
The Coca-Cola Smile Campaign has been making waves globally, and as a blogger, I wanted to share my thoughts on this incredible...
2 views0 comments
Rimzan Zackeriya
Mar 16, 20232 min read
Choosing the Right Advertising Channels for Your Business
I am often asked by my clients about the best advertising channels to use for their businesses. While there is no one-size-fits-all...
3 views0 comments
Rimzan Zackeriya
Mar 16, 20232 min read
The Importance of Advertising for Business Growth
Advertising is the practice of promoting products or services through various channels such as TV, radio, social media, and print media....
3 views0 comments
Rimzan Zackeriya
Mar 13, 20233 min read
Trusting Your Gut - The Pros and Cons of Gut Instinct-Based Decision Making in Business
In the fast-paced world of business, decisions must often be made quickly and with limited information. While data analysis and rational...
8 views0 comments
Rimzan Zackeriya
Mar 11, 20232 min read
Coke vs. Pepsi The Marketing War That Shaped a Century
Welcome to the world of marketing, where every brand is fighting to grab the attention of consumers and stay on top of their game. Today,...
3 views0 comments
Rimzan Zackeriya
Mar 2, 20232 min read
The Marketing Battle Royale: McDonald's vs Burger King
The rivalry between McDonald's and Burger King is one of the most well-known brand wars in history. Both fast-food chains have been...
3 views0 comments
Rimzan Zackeriya
Mar 2, 20232 min read
Flame-Grilled Sass: Burger King's Hilarious Halloween Prank on McDonald's
Burger King and McDonald's are two of the biggest fast-food chains in the world, and their rivalry has been well-documented over the...
1 view0 comments
Rimzan Zackeriya
Mar 2, 20232 min read
Eau de Pizza Hut: The Bizarre but Brilliant Marketing Campaign That Had Everyone Talking
Pizza Hut has always been known for its delicious and innovative pizza flavors, but in 2012, the Canadian arm of the fast-food chain took...
1 view0 comments
Rimzan Zackeriya
Mar 1, 20232 min read
Tim Hortons From a Dream to a Coffee Empire
In the 1960s, former NHL player Tim Horton had a dream of creating a coffee and doughnut shop that would become a staple in Canadian...
12 views0 comments
Rimzan Zackeriya
Mar 1, 20232 min read
The Million-Dollar Homepage: A Simple Idea That Made a Million Dollars
In the world of business and entrepreneurship, there are always going to be stories that seem too good to be true. The Million-Dollar...
3 views1 comment
Rimzan Zackeriya
Mar 1, 20232 min read
The Power of Subtraction What Betty Crocker's Egg Teaches Us About Consumer Psychology
In the 1950s, General Mills introduced a revolutionary product under the famous Betty Crocker brand. Cake mixes that included all the dry...
2 views1 comment
Rimzan Zackeriya
Feb 27, 20232 min read
The Surprising Marketing Success Story of PPAP
In 2016, a Japanese comedian and musician named Piko-Taro released a song called "Pen-Pineapple-Apple-Pen" (PPAP). The song was just over...
3 views1 comment
Rimzan Zackeriya
Feb 27, 20232 min read
"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level
In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...
3 views1 comment
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