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In 2014, the ALS Association faced a big challenge. They needed to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a...

In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...

In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...

In 1993, the California Milk Processor Board launched a new advertising campaign aimed at increasing milk consumption in California. The...

Influencer marketing is a type of marketing that involves collaborating with individuals who have a large following on social media...

From perfumes to room sprays, fragrances have the power to evoke emotions and memories. They can make us feel happy, relaxed, and...

Social media has become an integral part of our daily lives, and it has also transformed the way businesses market their products and...

In the world of marketing, Edward Bernays is a legendary figure. Known as the "father of public relations," he was a pioneer in using...

Digital marketing is the practice of using digital channels such as search engines, social media, email, and websites to promote a brand,...

The relationship between public relations (PR) and marketing is often a subject of debate. Both fields are essential for any business or...

The "Torch of Freedom" campaign was a highly successful marketing campaign for cigarettes that ran from the late 1940s through the early...

For many years, smoking was seen as an unfeminine activity, and women who smoked were often associated with loose morals and promiscuity....

The Difference Between Sales and Marketing: Why Both Are Important for Your Business When it comes to running a successful business,...

Marketing is an essential aspect of any business. It involves the process of identifying, creating, and delivering value to customers in...

In this day and age, technology has become an integral part of marketing strategies. From automated customer service to predictive...

In the previous parts, we discussed the different types of marketing, important considerations for businesses to keep in mind, and tips...

In Parts 1 and 2, we discussed the different types of marketing, and provided examples of how businesses can use each type to achieve...

In Part 1, we discussed the different types of marketing, including digital marketing, content marketing, social media marketing, email...

Marketing is an essential part of any business or organization, and it is crucial to understand the different types of marketing...

Marketing is an integral part of our daily lives. It's everywhere, from the ads we see on TV to the billboards we pass on the highway....