Challenging Convention How the 'Ice Bucket Challenge' Became a Viral Sensation and Transformed ALS
In 2014, the ALS Association faced a big challenge. They needed to raise awareness and funds for amyotrophic lateral sclerosis (ALS), a...
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Rimzan Zackeriya
Feb 27, 20232 min read
Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity
In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...
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Rimzan Zackeriya
Feb 27, 20232 min read
"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia
In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...
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Rimzan Zackeriya
Feb 24, 20232 min read
"Got Milk?": How a Celebrity-Endorsed Campaign Changed Milk Consumption in California.
In 1993, the California Milk Processor Board launched a new advertising campaign aimed at increasing milk consumption in California. The...
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Rimzan Zackeriya
Feb 24, 20232 min read
The Power of Influencer Marketing: Reaching a Wider Audience and Building Brand Awareness.
Influencer marketing is a type of marketing that involves collaborating with individuals who have a large following on social media...
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Rimzan Zackeriya
Feb 22, 20232 min read
How Fragrances Influence Consumer Behavior
From perfumes to room sprays, fragrances have the power to evoke emotions and memories. They can make us feel happy, relaxed, and...
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Rimzan Zackeriya
Feb 22, 20232 min read
Maximizing Your Reach: The Essential Guide to Social Media Marketing in 2023
Social media has become an integral part of our daily lives, and it has also transformed the way businesses market their products and...
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Rimzan Zackeriya
Feb 21, 20232 min read
How Edward Bernays Convinced America to Eat Bacon for BreakfastLessons in Marketing and Storytelling
In the world of marketing, Edward Bernays is a legendary figure. Known as the "father of public relations," he was a pioneer in using...
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Rimzan Zackeriya
Feb 21, 20232 min read
Digital Marketing: What It Is and Why It Matters
Digital marketing is the practice of using digital channels such as search engines, social media, email, and websites to promote a brand,...
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Rimzan Zackeriya
Feb 17, 20232 min read
"Which Came First: PR or Marketing? Exploring the Relationship Between Two Key Business Functions"
The relationship between public relations (PR) and marketing is often a subject of debate. Both fields are essential for any business or...
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Rimzan Zackeriya
Feb 17, 20232 min read
"Torch of Freedom" campaign and how it used psychoanalysis to achieve success.
The "Torch of Freedom" campaign was a highly successful marketing campaign for cigarettes that ran from the late 1940s through the early...
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Rimzan Zackeriya
Feb 17, 20232 min read
The Torches of Freedom Campaign: How Cigarette Companies Used Feminism to Sell Tobacco to Women
For many years, smoking was seen as an unfeminine activity, and women who smoked were often associated with loose morals and promiscuity....
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Rimzan Zackeriya
Feb 17, 20232 min read
The Key Differences Between Sales and Marketing: Why Both Are Critical to Your Business Success
The Difference Between Sales and Marketing: Why Both Are Important for Your Business When it comes to running a successful business,...
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Rimzan Zackeriya
Feb 17, 20232 min read
The 7 Ps of Marketing: An Introduction
Marketing is an essential aspect of any business. It involves the process of identifying, creating, and delivering value to customers in...
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Rimzan Zackeriya
Feb 17, 20232 min read
Marketing and AI: How Technology is Transforming Our Strategies
In this day and age, technology has become an integral part of marketing strategies. From automated customer service to predictive...
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Rimzan Zackeriya
Feb 16, 20232 min read
Understanding Marketing: A Beginner's Guide to All Types of Marketing Part 4
In the previous parts, we discussed the different types of marketing, important considerations for businesses to keep in mind, and tips...
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Rimzan Zackeriya
Feb 16, 20232 min read
Understanding Marketing: A Beginner's Guide to All Types of Marketing Part 3
In Parts 1 and 2, we discussed the different types of marketing, and provided examples of how businesses can use each type to achieve...
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Rimzan Zackeriya
Feb 16, 20233 min read
Understanding Marketing: A Beginner's Guide to All Types of Marketing Part 2
In Part 1, we discussed the different types of marketing, including digital marketing, content marketing, social media marketing, email...
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Rimzan Zackeriya
Feb 16, 20232 min read
Understanding Marketing: A Beginner's Guide to All Types of Marketing." Part 1
Marketing is an essential part of any business or organization, and it is crucial to understand the different types of marketing...
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Rimzan Zackeriya
Feb 16, 20232 min read
Feeling Sick of Marketing? How Pushy Tactics, Fear-Based Messaging, and Urgency Marketing Can Take a
Marketing is an integral part of our daily lives. It's everywhere, from the ads we see on TV to the billboards we pass on the highway....
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