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Feb 17, 20232 min read

How Edward Bernays Used Public Relations to Create the "Torches of Freedom" Campaign

Edward Bernays is often considered the "Father of Modern Public Relations." He was a pioneer in the field of public relations, using his...

Feb 17, 20232 min read

The Torches of Freedom Campaign: How Cigarette Companies Used Feminism to Sell Tobacco to Women

For many years, smoking was seen as an unfeminine activity, and women who smoked were often associated with loose morals and promiscuity....

Feb 17, 20232 min read

The History of Public Relations

Public relations, or PR, is a vital component of any successful business. It involves communicating with the public, building...

Feb 16, 20232 min read

How Public Relations Can Help Your Small Business Grow

As a small business owner, you may be hesitant to invest in public relations (PR) services, thinking that it's something only big...

Feb 16, 20232 min read

Understanding the Importance of Public Relations in Today's Business World

Public relations (PR) is a crucial aspect of any business or organization that deals with the public. The main goal of PR is to create a...