"Got Milk?": How a Celebrity-Endorsed Campaign Changed Milk Consumption in California.
In 1993, the California Milk Processor Board launched a new advertising campaign aimed at increasing milk consumption in California. The...
top of page
WELCOME
Unlocking New Possibilities Through Unlearning What You Know
Join the Club
Join our email list and get access to specials deals exclusive to our subscribers.
Rimzan Zackeriya
Feb 24, 20232 min read
The Power of Influencer Marketing: Reaching a Wider Audience and Building Brand Awareness.
Influencer marketing is a type of marketing that involves collaborating with individuals who have a large following on social media...
2 views0 comments
Rimzan Zackeriya
Feb 22, 20232 min read
The End of Solution Selling: A New Approach to Sales
Sales has always been about solving problems for customers. But with the rise of the internet, social media, and other sources of...
5 views0 comments
Rimzan Zackeriya
Feb 22, 20232 min read
Why-Why Analysis: A Powerful Tool for Root Cause Analysis
Are you tired of addressing the same problems over and over again without ever solving them permanently? Are you struggling to identify...
1 view0 comments
Rimzan Zackeriya
Feb 22, 20232 min read
How Fragrances Influence Consumer Behavior
From perfumes to room sprays, fragrances have the power to evoke emotions and memories. They can make us feel happy, relaxed, and...
2 views0 comments
Rimzan Zackeriya
Feb 22, 20232 min read
Maximizing Your Reach: The Essential Guide to Social Media Marketing in 2023
Social media has become an integral part of our daily lives, and it has also transformed the way businesses market their products and...
1 view0 comments
Rimzan Zackeriya
Feb 21, 20232 min read
Unlocking Sales Success with Data-Driven Strategies: How Analytics Can Boost Your Sales Game
In the age of big data, companies that rely on guesswork to make sales decisions are at a distinct disadvantage. Data-driven sales, on...
1 view0 comments
Rimzan Zackeriya
Feb 21, 20232 min read
How Edward Bernays Convinced America to Eat Bacon for BreakfastLessons in Marketing and Storytelling
In the world of marketing, Edward Bernays is a legendary figure. Known as the "father of public relations," he was a pioneer in using...
14 views0 comments
Rimzan Zackeriya
Feb 21, 20232 min read
The Rise of Purpose-Driven Storytelling in PR
In recent years, we've seen a significant shift in the way that brands approach public relations. Rather than relying solely on...
2 views0 comments
Rimzan Zackeriya
Feb 21, 20232 min read
Digital Marketing: What It Is and Why It Matters
Digital marketing is the practice of using digital channels such as search engines, social media, email, and websites to promote a brand,...
1 view0 comments
Rimzan Zackeriya
Feb 18, 20232 min read
The Importance of Sales: Driving Revenue, Building Brands, and Gathering Market Intelligence
Sales is the lifeblood of any organization. Without sales, a company cannot survive in today's competitive business world. Sales is not...
2 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
Why Reading is Important: A Comprehensive Guide for Everyone
Reading is an activity that many people do for entertainment or to gain knowledge. It's a great way to relax and unwind after a long day,...
4 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
"Which Came First: PR or Marketing? Exploring the Relationship Between Two Key Business Functions"
The relationship between public relations (PR) and marketing is often a subject of debate. Both fields are essential for any business or...
1 view0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
"Torch of Freedom" campaign and how it used psychoanalysis to achieve success.
The "Torch of Freedom" campaign was a highly successful marketing campaign for cigarettes that ran from the late 1940s through the early...
8 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
How Edward Bernays Used Public Relations to Create the "Torches of Freedom" Campaign
Edward Bernays is often considered the "Father of Modern Public Relations." He was a pioneer in the field of public relations, using his...
3 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
The Torches of Freedom Campaign: How Cigarette Companies Used Feminism to Sell Tobacco to Women
For many years, smoking was seen as an unfeminine activity, and women who smoked were often associated with loose morals and promiscuity....
7 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
The Key Differences Between Sales and Marketing: Why Both Are Critical to Your Business Success
The Difference Between Sales and Marketing: Why Both Are Important for Your Business When it comes to running a successful business,...
3 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
The 7 Ps of Marketing: An Introduction
Marketing is an essential aspect of any business. It involves the process of identifying, creating, and delivering value to customers in...
2 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
The History of Public Relations
Public relations, or PR, is a vital component of any successful business. It involves communicating with the public, building...
5 views0 comments
Rimzan Zackeriya
Feb 17, 20232 min read
Marketing and AI: How Technology is Transforming Our Strategies
In this day and age, technology has become an integral part of marketing strategies. From automated customer service to predictive...
10 views0 comments
bottom of page