WELCOME

Unlocking New Possibilities Through Unlearning What You Know

Join the Club

Join our email list and get access to specials deals exclusive to our subscribers.

The Psychology of Coca-Cola's Smile Campaign

Rimzan Zackeriya

Mar 16, 20232 min read

The Psychology of Coca-Cola's Smile Campaign

The Coca-Cola Smile Campaign has been an incredibly successful advertising campaign for many reasons, but one key aspect is its ability...

4 views0 comments

Spreading Happiness with Coca-Cola: A Look at the Successful Smile Campaign

Rimzan Zackeriya

Mar 16, 20232 min read

Spreading Happiness with Coca-Cola: A Look at the Successful Smile Campaign

The Coca-Cola Smile Campaign has been making waves globally, and as a blogger, I wanted to share my thoughts on this incredible...

2 views0 comments

Choosing the Right Advertising Channels for Your Business

Rimzan Zackeriya

Mar 16, 20232 min read

Choosing the Right Advertising Channels for Your Business

I am often asked by my clients about the best advertising channels to use for their businesses. While there is no one-size-fits-all...

3 views0 comments

The Importance of Advertising for Business Growth

Rimzan Zackeriya

Mar 16, 20232 min read

The Importance of Advertising for Business Growth

Advertising is the practice of promoting products or services through various channels such as TV, radio, social media, and print media....

3 views0 comments

The Journey of Nike: From a Small Start-up to Global Dominance

Rimzan Zackeriya

Mar 2, 20232 min read

The Journey of Nike: From a Small Start-up to Global Dominance

The story of Nike began in 1964 when Bill Bowerman, a track and field coach at the University of Oregon, teamed up with Phil Knight, a...

1 view0 comments

The Marketing Battle Royale: McDonald's vs Burger King

Rimzan Zackeriya

Mar 2, 20232 min read

The Marketing Battle Royale: McDonald's vs Burger King

The rivalry between McDonald's and Burger King is one of the most well-known brand wars in history. Both fast-food chains have been...

3 views0 comments

"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level

Rimzan Zackeriya

Feb 27, 20232 min read

"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level

In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...

3 views1 comment

Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity

Rimzan Zackeriya

Feb 27, 20232 min read

Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity

In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...

2 views0 comments

"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia

Rimzan Zackeriya

Feb 27, 20232 min read

"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia

In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...

4 views0 comments

"Got Milk?": How a Celebrity-Endorsed Campaign Changed Milk Consumption in California.

Rimzan Zackeriya

Feb 24, 20232 min read

"Got Milk?": How a Celebrity-Endorsed Campaign Changed Milk Consumption in California.

In 1993, the California Milk Processor Board launched a new advertising campaign aimed at increasing milk consumption in California. The...

2 views0 comments