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Mar 27, 20232 min read

The Power of Extreme Sports: How Red Bull Built a Memorable Brand Image

I'm always on the lookout for examples of innovative and effective branding strategies. One brand that stands out in this regard is Red...

Mar 11, 20232 min read

The Power of Consistency in Business Why it Matters and How to Achieve It

Consistency is the foundation upon which all successful businesses are built. Consistency means delivering the same level of quality,...

Mar 3, 20232 min read

The Power of Branding: Creating a Strong Identity for Your Business

In today's world, branding is an essential aspect of any successful business. Branding is not just about creating a logo or a slogan, but...

Mar 2, 20232 min read

The Journey of Nike: From a Small Start-up to Global Dominance

The story of Nike began in 1964 when Bill Bowerman, a track and field coach at the University of Oregon, teamed up with Phil Knight, a...

Feb 27, 20232 min read

"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level

In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...

Feb 27, 20232 min read

Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity

In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...