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Mar 16, 20232 min read

The Psychology of Coca-Cola's Smile Campaign

The Coca-Cola Smile Campaign has been an incredibly successful advertising campaign for many reasons, but one key aspect is its ability...

Mar 16, 20232 min read

Spreading Happiness with Coca-Cola: A Look at the Successful Smile Campaign

The Coca-Cola Smile Campaign has been making waves globally, and as a blogger, I wanted to share my thoughts on this incredible...

Feb 27, 20232 min read

"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia

In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...