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Mar 27, 20232 min read

Rent-a-Chicken: The Unconventional Marketing Campaign That Laid Fresh Eggs

One campaign that caught my attention was the "Rent-a-Chicken" campaign launched by a farm in the United States. At first, the idea of...

Mar 16, 20232 min read

The Psychology of Coca-Cola's Smile Campaign

The Coca-Cola Smile Campaign has been an incredibly successful advertising campaign for many reasons, but one key aspect is its ability...

Mar 16, 20232 min read

Spreading Happiness with Coca-Cola: A Look at the Successful Smile Campaign

The Coca-Cola Smile Campaign has been making waves globally, and as a blogger, I wanted to share my thoughts on this incredible...

Mar 16, 20232 min read

Choosing the Right Advertising Channels for Your Business

I am often asked by my clients about the best advertising channels to use for their businesses. While there is no one-size-fits-all...

Mar 16, 20232 min read

The Importance of Advertising for Business Growth

Advertising is the practice of promoting products or services through various channels such as TV, radio, social media, and print media....

Mar 3, 20232 min read

The Power of Branding: Creating a Strong Identity for Your Business

In today's world, branding is an essential aspect of any successful business. Branding is not just about creating a logo or a slogan, but...

Mar 2, 20232 min read

The Journey of Nike: From a Small Start-up to Global Dominance

The story of Nike began in 1964 when Bill Bowerman, a track and field coach at the University of Oregon, teamed up with Phil Knight, a...

Mar 2, 20232 min read

The Marketing Battle Royale: McDonald's vs Burger King

The rivalry between McDonald's and Burger King is one of the most well-known brand wars in history. Both fast-food chains have been...

Feb 27, 20232 min read

Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity

In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...