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Apr 9, 20232 min read

Top 10 Marketing Techniques for Professional Services: A Comprehensive Guide

As a professional service provider, you need to have an effective marketing strategy to reach and engage with potential clients. However,...

Mar 2, 20232 min read

The Journey of Nike: From a Small Start-up to Global Dominance

The story of Nike began in 1964 when Bill Bowerman, a track and field coach at the University of Oregon, teamed up with Phil Knight, a...

Mar 2, 20232 min read

The Marketing Battle Royale: McDonald's vs Burger King

The rivalry between McDonald's and Burger King is one of the most well-known brand wars in history. Both fast-food chains have been...

Feb 27, 20232 min read

"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level

In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...

Feb 27, 20232 min read

Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity

In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...