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Feb 27, 20232 min read

"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia

In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...

Feb 24, 20232 min read

"Got Milk?": How a Celebrity-Endorsed Campaign Changed Milk Consumption in California.

In 1993, the California Milk Processor Board launched a new advertising campaign aimed at increasing milk consumption in California. The...