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Feb 27, 20232 min read

The Surprising Marketing Success Story of PPAP

In 2016, a Japanese comedian and musician named Piko-Taro released a song called "Pen-Pineapple-Apple-Pen" (PPAP). The song was just over...

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Feb 27, 20232 min read

"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level

In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...

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