Rimzan Zackeriya Feb 27, 20232 min readThe Surprising Marketing Success Story of PPAPIn 2016, a Japanese comedian and musician named Piko-Taro released a song called "Pen-Pineapple-Apple-Pen" (PPAP). The song was just over...
Rimzan Zackeriya Feb 27, 20232 min read"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next LevelIn 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...