Yohani Crafting a Harmonious Brand Symphony
In the ever-evolving realm of the music industry, where voices strive to be heard, Yohani Diloka de Silva, popularly known as Yohani, has...
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Rimzan Zackeriya
Nov 15, 20232 min read
"Metro Trains Melbourne's 'Dumb Ways to Die' Campaign A Creative Spin on Safety Awareness"
In the vibrant city of Melbourne, where the hustle and bustle of daily life coincide with the efficiency of the metro system, Metro...
3 views0 comments
Rimzan Zackeriya
Oct 13, 20232 min read
Emotional Intelligence in Marketing A Path to Unparalleled Success
In the fast-paced world of marketing, success isn't solely reliant on understanding analytics, trends, and consumer behavior. While these...
4 views0 comments
Rimzan Zackeriya
Oct 4, 20232 min read
How Dropping 600 Pounds of Ice Melted Hearts and Accounts
In the world of fierce competition among online payment platforms, one startup decided to make a big splash - quite literally. WePay, a...
2 views0 comments
Rimzan Zackeriya
Oct 3, 20232 min read
A/B Testing Demystified Boost Your Marketing with Data-Backed Decisions
Do you ever wonder how companies like Amazon, Netflix, or Spotify seem to know exactly what you want? It's not magic; it's a method...
6 views0 comments
Rimzan Zackeriya
Oct 2, 20232 min read
Harnessing Sales Psychology: Nine Techniques for Sales Success
Sales professionals often find themselves at the intersection of psychology and commerce. Understanding the psychology of buying is...
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Rimzan Zackeriya
Sep 27, 20233 min read
The Behavioral Economics of Debt Recovery in Business
In the world of business, the importance of debt recovery cannot be overstated. Managing unpaid debts is a crucial aspect of financial...
23 views0 comments
Rimzan Zackeriya
Sep 26, 20234 min read
SCMPB: The Business Anatomy
In the intricate world of business, managing its various facets can sometimes be likened to managing the complex systems within the human...
4 views0 comments
Rimzan Zackeriya
Apr 9, 20232 min read
Top 10 Marketing Techniques for Professional Services: A Comprehensive Guide
As a professional service provider, you need to have an effective marketing strategy to reach and engage with potential clients. However,...
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Rimzan Zackeriya
Mar 27, 20232 min read
The Power of Extreme Sports: How Red Bull Built a Memorable Brand Image
I'm always on the lookout for examples of innovative and effective branding strategies. One brand that stands out in this regard is Red...
4 views0 comments
Rimzan Zackeriya
Mar 27, 20232 min read
Rent-a-Chicken: The Unconventional Marketing Campaign That Laid Fresh Eggs
One campaign that caught my attention was the "Rent-a-Chicken" campaign launched by a farm in the United States. At first, the idea of...
3 views0 comments
Rimzan Zackeriya
Mar 19, 20233 min read
Lessons from Nestle's Response to the MILO Sugar Content Issue in Sri Lanka
For years, Milo has been a popular drink among Sri Lankan consumers, especially among children and teenagers who see it as a nutritious...
5 views0 comments
Rimzan Zackeriya
Mar 16, 20232 min read
The Psychology of Coca-Cola's Smile Campaign
The Coca-Cola Smile Campaign has been an incredibly successful advertising campaign for many reasons, but one key aspect is its ability...
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Rimzan Zackeriya
Mar 16, 20232 min read
Spreading Happiness with Coca-Cola: A Look at the Successful Smile Campaign
The Coca-Cola Smile Campaign has been making waves globally, and as a blogger, I wanted to share my thoughts on this incredible...
2 views0 comments
Rimzan Zackeriya
Mar 16, 20232 min read
Choosing the Right Advertising Channels for Your Business
I am often asked by my clients about the best advertising channels to use for their businesses. While there is no one-size-fits-all...
3 views0 comments
Rimzan Zackeriya
Mar 16, 20232 min read
The Importance of Advertising for Business Growth
Advertising is the practice of promoting products or services through various channels such as TV, radio, social media, and print media....
3 views0 comments
Rimzan Zackeriya
Mar 13, 20233 min read
Trusting Your Gut - The Pros and Cons of Gut Instinct-Based Decision Making in Business
In the fast-paced world of business, decisions must often be made quickly and with limited information. While data analysis and rational...
8 views0 comments
Rimzan Zackeriya
Mar 11, 20232 min read
The Power of Data Analytics How it Drives Business Growth
I can confidently say that data analytics is essential for businesses to make informed decisions and drive growth. In today's fast-paced...
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Rimzan Zackeriya
Mar 11, 20232 min read
The Lifeblood of Business
Sales is the lifeblood of any business, driving revenue and fueling growth. Without sales, businesses cannot survive, let alone thrive....
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Rimzan Zackeriya
Mar 11, 20232 min read
The Power of Consistency in Business Why it Matters and How to Achieve It
Consistency is the foundation upon which all successful businesses are built. Consistency means delivering the same level of quality,...
2 views0 comments
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