Pizza Hut has always been known for its delicious and innovative pizza flavors, but in 2012, the Canadian arm of the fast-food chain took things to a whole new level by creating a perfume that smelled like pizza! Yes, you read that right. Pizza Hut Canada created a limited edition perfume called Eau de Pizza Hut, which they sent to the first 100 people to message them on their Facebook account.
The idea behind the perfume was born when Pizza Hut Canada asked their Facebook fans if they loved the smell of a box of Pizza Hut pizza being opened. The response was overwhelming, with fans expressing their love for the delicious aroma of freshly baked pizza. So, Pizza Hut Canada decided to take things one step further and create a perfume that captured the essence of their pizza.
The perfume was a hit among those lucky enough to receive a sample. It was described as having a warm, garlicky aroma with hints of tomato sauce and pepperoni. While the idea of a pizza-scented perfume may seem bizarre, it was a stroke of marketing genius that generated a lot of buzz for Pizza Hut Canada.
The Eau de Pizza Hut campaign was a great example of how a brand can use social media to engage with its audience and create a fun and memorable experience. By tapping into their fans' love of pizza and turning it into a unique product, Pizza Hut Canada was able to create a viral sensation that generated a lot of positive publicity for the brand.
While not every brand can create a pizza-scented perfume, this campaign shows the importance of being creative and thinking outside the box when it comes to marketing. By creating an unexpected and playful campaign, Pizza Hut Canada was able to connect with their fans in a fun and engaging way, which ultimately helped to strengthen their brand image and build customer loyalty.
In conclusion, the Eau de Pizza Hut campaign was a bold and quirky marketing move that paid off in spades. It not only generated a lot of buzz for the brand but also showed how a little creativity and a willingness to take risks can pay off in a big way. Who knows what other wacky and innovative campaigns we can expect from fast-food brands in the future?
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