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Coke vs. Pepsi The Marketing War That Shaped a Century
Building a Successful Personal Brand. Lessons from A.R. Rahman's Journey to Fame.
From A.R. Rahman to Apple: How Small Spaces Spawned Big Success
The Power of Branding: Creating a Strong Identity for Your Business
The Lessons We Can Learn From Geese, Achieving Success Through Teamwork
The Journey of Nike: From a Small Start-up to Global Dominance
The Marketing Battle Royale: McDonald's vs Burger King
Flame-Grilled Sass: Burger King's Hilarious Halloween Prank on McDonald's
Eau de Pizza Hut: The Bizarre but Brilliant Marketing Campaign That Had Everyone Talking
Tim Hortons From a Dream to a Coffee Empire
The Million-Dollar Homepage: A Simple Idea That Made a Million Dollars
The Power of Subtraction What Betty Crocker's Egg Teaches Us About Consumer Psychology
The Power of Group Dynamics and Social Influence.5 Monkeys Experiment
Book Review: Contagious: Why Things Catch On by Jonah Berger
The Surprising Marketing Success Story of PPAP
"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level
Challenging Convention How the 'Ice Bucket Challenge' Became a Viral Sensation and Transformed ALS
Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity
"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia