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Mar 27, 20232 min read

The Power of Extreme Sports: How Red Bull Built a Memorable Brand Image

I'm always on the lookout for examples of innovative and effective branding strategies. One brand that stands out in this regard is Red...

Mar 16, 20232 min read

Spreading Happiness with Coca-Cola: A Look at the Successful Smile Campaign

The Coca-Cola Smile Campaign has been making waves globally, and as a blogger, I wanted to share my thoughts on this incredible...

Mar 2, 20232 min read

Flame-Grilled Sass: Burger King's Hilarious Halloween Prank on McDonald's

Burger King and McDonald's are two of the biggest fast-food chains in the world, and their rivalry has been well-documented over the...

Mar 2, 20232 min read

Eau de Pizza Hut: The Bizarre but Brilliant Marketing Campaign That Had Everyone Talking

Pizza Hut has always been known for its delicious and innovative pizza flavors, but in 2012, the Canadian arm of the fast-food chain took...

Feb 27, 20232 min read

"Subservient Chicken" Campaign How Burger King Took Viral Marketing to the Next Level

In 2007, Burger King launched a viral marketing campaign that would take the internet by storm. The concept was simple yet unexpected:...

Feb 27, 20232 min read

Fearless Girl, How a Bronze Statue Sparked a Movement for Gender Diversity

In 2017, State Street Global Advisors, a Boston-based investment firm, had a problem. They wanted to promote their "Gender Diversity...

Feb 27, 20232 min read

"Share a Coke"How Personalization and Emotional Connection Revitalized Coca-Cola Sales in Australia

In 2011, Coca-Cola launched a new advertising campaign in Australia called "Share a Coke". The idea behind the campaign was simple but...